2022 Luxury Consignment Report
Exclusive data from The RealReal charting the current state of luxury resale, with a focus
on trends across generations and how they’re impacting what to sell now to earn the most.
Luxury Is Moving From One Generation To The Next More Than Ever
Every demographic increasingly adopted consigning this year. And while they agree on what to sell and shop first, they diverge from there. One of the biggest trends? Original owners capitalizing on the rising resale value of vintage pieces as they sell them to younger generations who are just discovering them.
The Items First-Timers
Shop & Sell Are Universal
Across all ages, Gucci was the #1 brand and dresses were the #1 item sold by first-time consignors and bought by first-time shoppers.
The Gen X And Millenial Closet Swap
In the aughts resurgence, luxury logos are rising to the top as Gen X and Millenials swap closets to
sport the era's iconic accessories. The era's contemporary logos are ones to watch; value declined in
2021 but demand is on the rise.
Actually, Still Your Mother's Tiffany
This year, Tiffany & Co. courted younger shoppers with a Supreme collab and the slogan "Not Your Mother's Tiffany."
While resale ASP rose +23% YoY, there was a catch: Gen X is still the #1 demo buying and selling.
Gen X Is Selling It Forward To Gen Z
The Hunt For Pieces That Reflect
Unique Style Is Driving Up Resale Value
In an era where fashion is all about authentic self-expression, shoppers are flocking to luxury resale for
the rarest pieces: vintage, collaboration, and those with limited production. And these unique items
are seeing some of the greatest surges in value this year.
Gender Fluid Designs Are On The Rise
Millennials are shopping beyond gender constructs, driving resale value up as much as 17%
for brands and styles that appeal to all, regardless of the gender they were designed for.
Vintage Jewelry & Watch Value Is
Outpacing New
Channeling self-expression through style isn't limited to fashion. Desire for jewelry and
watches with distinctiveness from decades is so strong it's increasing resale value to
maximums of up to 2-3x that of current collections.
The Way People Shop Is Changing
And It's Driving Resale Value Up
And it's having a direct impact on the resale market. From shopping sustainably to live their values
to buying outside the primary market due to supply shortages, more people are joining the circular
economy and driving up resale value.
A Commitment to Sustainability Is
Attracting Shoppers to Resale
As buyers increasingly shop their values, they’re turning to resale for more conscious consumption.
Sustainability saw the biggest boost among TRR shoppers’ reasons to buy pre-owned.