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Executive Team

Julie Wainwright
Founder & CEO

Julie Wainwright is a technology industry veteran, e-commerce pioneer, and brand management expert whose career spans more than 25 years. As a CEO for over 17 years, she was at the forefront of e-commerce as CEO of Reel.com in 1997, and Pets.com in 1999. She is a frequent speaker and presents at prestigious events and universities all over the country, most recently at Harvard University, Purdue University and CES. Recently, Julie was recognized as one of TechCrunch’s 40 Over 40, and one of the top female entrepreneurs by The San Francisco Business Times.

A former board member of Baker and Taylor, Wizards of the Coast, The San Francisco Art Institute, Magic Theatre and Headlands Center for the Arts, Julie was raised by artist parents and developed an early love of fashion and design. She graduated from Purdue University cum laude with a Bachelor of Science in General Management, and a minor in Art. She is passionate about beautifully made clothing and accessories and gravitates toward a minimalist aesthetic favoring clean lines and high, high heels! Her go-to designers include Lanvin, Balenciaga, Chloé and Louboutin.

Rati Sahi Levesque
Chief Merchant

Rati Sahi Levesque was born and raised in San Francisco and graduated from the University of California, Santa Cruz with a degree in Economics. She sharpened her chops in the financial industry and then launched her first entrepreneurial endeavor with the fashion-forward Russian Hill boutique, Anica. Setting out to fill the void of avant-garde designers in the city, Anica acquired a significant following, especially the store's luxury consignment selection which featured specialty and vintage pieces. Rati combined her consignment and e-commerce success when she joined CEO Julie Wainwright and The RealReal. Now a mother and an entrepreneur, Rati cites the creative selling process as the most fulfilling part of working at The RealReal, as well as access to the world's most beautiful luxury design. Rati was recently recognized by Luxury Daily as one of their 2015 Luxury Women to Watch.

Ann Paolini
Executive Vice President of Sales

Ann joins The RealReal after having spent 25 years with Neiman Marcus in senior management positions. Her most recent role was SVP Managing Director of Last Call, where she rolled out a new store format while growing the web business fourfold. Previously, she held both merchant and store management positions. Ann was an early client of The RealReal and is very happy to be joining the team and returning to San Francisco.

Matthew Gustke
Chief Financial Officer

Matthew joins The RealReal from StubHub, an eBay company, where he was CFO and head of strategy. While at StubHub, the company achieved record high customer satisfaction and experienced accelerated growth for three consecutive years. Prior to StubHub, he spent 9 years at eBay in a variety of roles including investor relations, international finance and CFO for eBay SENE markets.

Heather Inocencio
Chief Product Officer

Heather is a seasoned product executive with over two decades of expertise leading product strategy and execution for web and mobile across many industries. Previously, Heather led product and technology for J.Hilburn, a custom men’s clothier. Prior to that, Heather was VP of Product at HauteLook, a leading flash sale site acquired by Nordstrom in 2011. At HauteLook Heather built the product team, led site redesign efforts and launched the iOS and Android apps. The company grew to 4M members and almost $180M in sales at the time of its acquisition.

Fredrik Björk
Vice President, Engineering

Fredrik was born and raised in Stockholm, Sweden. He made the move to San Francisco in 2010 after a startup he co-founded was acquired by Linden Lab, the makers of Second Life. He brings 15 years experience in e-commerce, social and mobile, and was an early adopter of cloud computing and mobile application development. Prior to joining The RealReal he was a founding engineer in multiple startups in the United States, Sweden and Spain. He earned a BS in Information Technology from Rochester Institute of Technology. He lives in San Francisco with his wife Araci and two sons Erik and Axel.

Chris Deyo
Executive Vice President, Operations

Chris has a career in consumer products and e-commerce that spans over 25 years.  He joins The RealReal with 10+ years of product and business model innovation, including one of the most successful launches in Nestle Dreyer's history, growing Slow Churned Ice Cream to a $500 million business. A president/GM for over 12 years, his e-commerce experience includes president roles at Reel.com and Pets.com. Chris has worked across a wide range of consumer categories after starting his career in brand management at Procter & Gamble. Chris graduated from Syracuse University with a BS and an MBA, with a concentration in marketing.

Marc Viale
Vice President, Marketing

Marc joined The RealReal in August 2012. He is a dotcom veteran and a key player in several high growth startups. In 1999, Marc implemented ofoto.com's customer acquisition & retention programs which lead to the acquisition by Kodak in 2001. In 2005, Marc led direct marketing and loyalty efforts for bebe stores. More recently, from 2009-2012, Marc directed marketing efforts for Linden Lab, the makers of Second Life. Marc is a graduate of Marquette University.

Mike Alvarado
Vice President, Inside Sales

Mike joins The RealReal after spending 18 years in senior sales management roles at FileMaker, Inc., the database division of Apple, Inc. Mike led global expansion of sales teams in Canada, Europe, Japan, and Asia Pac. Most recently, Mike was the Senior Director of Sales for the Americas where he led his teams to record revenue and new client acquisition. Prior to that, he held sales roles at Claris Corporation and Harte Hanks. Mike earned a degree in Business Administration with a concentration in Marketing and Quantitative Analysis from San Jose State University. When not working Mike enjoys spending time with his family, watching and participating in sports, and playing bass in his band.

Dana DuFrane
Vice President, Legal Affairs

Dana is an accomplished legal professional bringing years of legal expertise and experience as general counsel across multiple organizations. She began her career as an Associate at Sheppard Mullin and moved into her first in-house role as Assistant General Counsel at Sun Microsystems with global responsibility. From there, she began working with disruptive startup companies changing the world, most recently as General Counsel at Ecologic Brands. The common theme throughout Dana’s career is a passionate belief that innovation and an underlying social mission, coupled with a sense of humor and perspective, can build companies that change the way we live and engage in the world.

Jean Barbagelata
Vice President, People and Places

Jean joins The RealReal with over 20 years of experience as a global HR executive, with strong leadership in all aspects of people operations. Most recently, Jean was VP, Employee Success at Salesforce where she helped the company achieve a #7 ranking on Fortune’s Best Places to Work list. A dotcom veteran, prior to Salesforce Jean held HR leadership roles at Old Navy and PeopleSoft. Jean has served in several leadership roles with the Society for Human Resource Management and the Northern California Human Resources Association.

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