Vetements Men

Headed by founder Demna Gvasalia and an anonymous collective of fellow creatives, Vetements emerged on the scene in 2014 with a distilled normcore aesthetic: nondescript, bulky silhouettes and streetwear-inspired basics stripped completely of high-fashion pretentiousness. Inspired heavily by his time at design house Maison Margiela — celebrated for its unconventionality, artistic edge and conceptual design — Gvasalia’s work questions the nature of taste, challenging global consumerism and the fashion industry itself by collaborating with a wide variety of companies including DHL, Alpha Industries and Levi’s. Whether you’re in it for the irony or can’t get enough of the oversized, reworked and off-kilter statement pieces, shop our men’s selection of Vetements hoodies, sneakers and more below.