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Rolex continues to dominate in sales — the Datejust is 2025’s top-selling watch model — but brands like Omega and Franck Muller are majorly heating up.
With a 71% increase in demand this year , the Cartier Baignoire is a watch to watch.
Omega watches are trending big time, with demand up 28% (and 42% for Omega Seamasters in particular) since last year.
If you have an Audemars Piguet Royal Oak you’re ready to sell, it might be time to cash in: Average selling prices for them are up 12% YoY.
Franck Muller watches are having a major moment: Demand has grown 189% (with demand for the Cintree Curvex collection in particular more than doubling) this year.
THIS MONTH’S TOP SELLERS
Rolex
Datejust Watch
Cartier
Baignoire Watch
Omega
Seamaster Diver 300M 007 Commander Edition Watch
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