Sell With UsInsightsHow We PriceWhat You'll EarnAccepted Designers

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How Your Items Are Priced

We always use a mix of data and human expertise. We want you to understand all the ins and outs, but maybe it's more fun if we show you first...

What Determines Price?

We consider four primary factors. This is how we think about it:

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Demand

We track what brands are trending, what pieces are selling out, and what shoppers are searching for.

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Availability

We also track what's available - not just on our site, but on the broader resale and primary markets.

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Condition

We accept a range of conditions from Pristine to As Is, and in most cases, better condition means higher price.

Our Pricing Process

We process over one million unique items a month. Here's how we do it:

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Step One: Evaluate

We examine 170+ attributes - things like condition, material, and collection year - for every piece. There can be a wide range of price points in the items from the same brand or even among similar items.

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Step Two: Analyze

Our pricing method uses historical and real-time data, proprietary models, and decades of human experience.

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Step Three: Set Price

We can now identify a listing price that offers value to both the consignor and the shoppers. Our pricing models are optimized for items to sell within 90 days.

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Step Four: Discount

Every item starts at the highest price our data and expertise tells us it could sell for. Over time, we adjust that price based on the engagement and demand. (FYI nothing is ever discounted within its first 48 hours on our site)

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Still Have Questions?

We offer a range of services to help you better understand how we price and what you'll earn. Contact a Luxury Manager to learn more.

Book an Appointment
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Ready To Sell?
Let Us Make It Simple.

In addition to earning you the right price, we'll handle all the other hard parts of selling - stuff like photography, shipping, and customer service - so you can get more while doing less.

SELL NOW

Ready To Sell?
Let Us Make It Simple.

In addition to earning you the right price, we'll handle all the other hard parts of selling - stuff like photography, shipping, and customer service - so you can get more while doing less.

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All items are pre-owned and consigned to The RealReal. Trademarks are owned by their respective brand owners. No brand owner endorses or sponsors this ad or has any association and/or affiliation with The RealReal.